Getting Creative With Tips Advice
How To Establish a Unique SEO Campaign Strategy for a Law Firm’s Website
To attract more customers and expand your company, you need a quality and interactive website. Also, you should be found. This is where your SEO campaign plays a major role. When your website does not receive massive traffic, it becomes senseless how great your site is. It will not generate contacts and leads. Here we delve into the five critical guidelines that you can use to take your web presence to the next level. Firstly, you need to decide the keywords that you desire to focus. Creating an SEO optimized website is an easy thing to do. However, the term SEO is scary to many.
Well, this does not have to be the case. The first thing to do in optimizing your site is to find out the keywords that are more sensible for your firm. Highly targeted keywords are more efficient than broad or generic keywords. For example, the keyword ‘New York Attorney’ is more generic. More than 166,000 attorneys litigating in New York. Such a keyword will not help you get visible. Instead you should focus on your specialized area of practice. Use a keyword like ‘New York City Divorce Attorney’ as it is an advanced strategy. Check out where rival firms rank for your selected keywords. When you have decided on the keywords, go to google and search for them. Find out the companies that have top ranking for it. This is a great way to know your direct competition and where they rank in organic search.
Make time to examine their sites to determine how they use their keywords for a more favorable ranking. Your site should be mobile optimized. There is an increase in the search for law firms on mobile phones. Thus, it is necessary for your site to be well designed so that the smartphones can load the web pages quicker. Moreover, a mobile-friendly site increases your ranking in search engines like Google, Bing, and Yahoo. A site that is not mobile-responsive will be found at the bottom of the results. A perfect example of a mobile-friendly law firm website is the website of Stephen Babcock. You can follow his tactics to design yours.
The other vital idea is to optimize the keywords on your Home page. The moment you determine your target keywords, confirm that your home page is aligned with them. Also, it is advisable to create keyword-specific pages. Search engines will be good to you if you have substantial content about targeted keywords. Make lots of pages and blogs with the top keywords to increase your ranks.